Digital Marketing

How to Use Social Listening to Fuel Your Content Strategy

For content strategists and content marketers, the race to create consumer-centric content is always on. They are constantly working to develop content and brand stories that are relevant to the end users and at the same time have the power to convert leads into sales. Ask content strategists of any digital marketing company the key problem faced by them when devising an effective content strategy and they all will say the lack of data on consumer preference.

So, how can a business over this problem in a most effective way? The answer is in social listening. But before we get into how a content strategist can incorporate this approach, let’s understand what it is.

Social listening is also known as social media monitoring. It is the practice of keeping track of consumers’ social media posts and comments. When practicing this approach of collecting consumer data, it is essential to ensure that it is precise and done in real time.

As per strategists from top digital marketing firms, if a brand wants its content to go viral, it should practice social listening immediately.

Here is a list of ways to practice social media monitoring.

Get to know your audience better

Before a brand considers incorporating social listening approach into marketing, it is essential to identify the audience of the brand first. When drafting a marketing content, the content strategist spends significant time and money in visualizing his consumers based upon the limited data available to him. By tracking their consumers online and keeping an eye on their preferences, content marketers can have a clear understanding of their consumer class. 

Find user-generated content

Social media is a platform for people to share their thoughts and opinions. A brand’s online account acts as a window for the online audience to connect with them. The comments, reviews, and feedback serve as content that can be used in various ways. In today’s age, testimonials and recommendations are more effective than advertisement campaigns. Buyers trust other consumers more than the ads. Brands can use these praises in the form of online reviews, feedback to build consumer trust and credibility.

Solve the right problems

The most effective content marketing is the one that offers advice to its consumers and evokes thought. A brand can achieve this only if it’s familiar with the problems faced by its consumers and have a solution for it.

Examine your competitors

It is evident that most of the brands and businesses today are competing for customers online. But it is also worth noting that as a brand, you are also competing for views, backlinks and higher rankings. Thus, all the components of your marketing strategy should be better than other brands. This also includes content. With the help of media monitoring, you can study the content strategy of your competitors and evaluate how effective they are. Through social listening, you can identify which content is performing better and at what platform it is gaining more traction. By doing so, you can make changes in your content strategies and make it more appealing than ever.

Digital Marketing

Effective ways to Use Digital Marketing for Business Growth

It is an indisputable fact that the internet has significantly transformed the world of business marketing. With digital marketing tools provided by Virginia digital marketing companies and agencies from around, businesses have found a more evolved way to market their products and services. Although, the effect of traditional and print media is still in place, having an online marketing strategy has become vital for the success of any business.

No matter how big or small a business is or what industry it deals in, with a concrete digital marketing strategy in place, the brand can reach to its desired audience more effectively. Advertising professionals from marketing agency Virginia Beach suggest that digital marketing is relatively less expensive and delivers a better ROI.

Besides this, digital marketing is very flexible and allows marketers to modify their strategies if and when necessary. But before implementing any digital marketing tactic, it is essential to understand its intricacies, how these tools can be used to grow a business? Here are a few basic principles of online marketing to help you formulate a full proof digital marketing strategy.

Know Your Audience

Defining and determining who your audience is essential before putting a marketing strategy in place. Having a clear list of demographics you would want to expose your business makes it easier to curate strategic content. At the core of any digital marketing strategy is storytelling. Value-Oriented storytelling sells a company fast and efficiently. Ensure that the story you are presenting to your audience is compelling and engaging. It must inspire them to take specific actions you desire like make a query, buy a product or receive a service. But most importantly, it should be relevant to the viewers and the consumers.

Content Drives the Conversion Funnel

In any digital marketing campaign, content is one of the most critical components. Content has the power to make or break a marketing campaign. A business can offer content to its targeted audience through a blog, posts on social media channels, display ads, emailers, etc. No matter what media you choose to disseminate your content to the consumers, make sure that it is engaging, entertaining and inspiring. With high content, brands can attract their audiences and establish themselves as a superior brand in the market.

Engagement and User Experience

Digital marketing isn’t for just bringing online traffic and online sale; it needs to produce constant engagement. After attracting your audience through compelling content, the next step is to make this audience engaged with the brand. Responding to a consumer’s query, following up on a service or sharing discount offer via newsletter or emailer are a few practical ways to keep the customers’ interest in the brand.

But merely keeping the customers is not enough. In this highly competitive business world, brands need to provide a highly satisfactory user experience. By contemplating on points like whether your website is easy to navigate or not, it has call-to-action in place or not, are your products appropriately described or not can help you assess your website and make necessary modification to facilitate excellent user experience.