Digital Marketing

How to Use Social Listening to Fuel Your Content Strategy

For content strategists and content marketers, the race to create consumer-centric content is always on. They are constantly working to develop content and brand stories that are relevant to the end users and at the same time have the power to convert leads into sales. Ask content strategists of any digital marketing company the key problem faced by them when devising an effective content strategy and they all will say the lack of data on consumer preference.

So, how can a business over this problem in a most effective way? The answer is in social listening. But before we get into how a content